Growth by design.
Growth by design.
I help teams unravel complex flows,
turning friction into clarity.
SOLO DESIGN STUDIO
Hi, I'm Holly.
Hi, I'm Holly.
I specialize in designing and simplifying complex, data-intensive apps.
I’ve spent the last 13+ years designing software from enterprise-scale systems at HCA Healthcare to early-stage MVPs with startup teams, partnering with existing startups to improve and evolve products already in-market.
That includes leading UX for native mobile and web applications used by thousands of nurses, physicians, and administrators, drawing on 7+ years of experience designing software in the healthcare space.
TESTIMONIALS
Co-creation at its best.
Trusted by startup founders, creative agencies, and corporate enterprises.
She helped us get out of our own way and focus on what actually matters: solving our customers’ problems.
After five years of layering on features, our UX was beginning to suffer. Interfaces that were once simple and elegant were starting feel complex, and users were struggling to discover features. So, we sought out someone with a fresh set of eyes who could collaborate with us to right the ship without disrupting our users too much.
Holly brought her depth of experience designing data-intense applications to the task, but more importantly a willingness to slot in to our way of building (rather than imposing a rigid process).
After our first few meetings, she already felt like a part of the team. Making change is difficult, and the biggest barrier is usually human ego. Holly’s not afraid to challenge your assumptions and past decisions, but does so with a spirit of humility and winsomeness.
Derrick Reimer
Founder, SavvyCal
Holly understands the unique needs of complex and data-heavy applications. As we built and enhanced our technical tools for supporting enterprise-scale data integrations, she always made sure we had help distilling the complexity of our tools into clean, intuitive UIs that continue to be praised by end users 5 years later.
Grayson Dubois
Consulting Information Technology Architect,
HCA Healthcare
Holly has been a great asset for us on various projects. A situation that stands out was when we tried hiring someone for our logo and weren’t happy with any of the outcomes. Holly stepped in and quickly elevated the design. She understood what we were going for, listened to our input carefully, and gave us a logo we’re proud to use. From start to finish, she’s always a pleasure to work with and fits seamlessly into any workflow. She’s a true collaborator, and I highly recommend her.
Ryan Hamblin
Co-founder, Brainstem Digital
Holly is an entrepreneur, so I know she understands the challenges we face. She's 8 hours away from our business, and we could hire a local designer. However, she came highly recommended by our developer. After trusting her design to bring our site from idea to launch, there is no one I trust more to get the job done. She has excellent communication skills and always exceeds expectations.
Lori Brannock
Founder, Merch Colony
When I was running Eliza Brock Software, Holly was our go-to designer for both our own needs and for our clients. I was beyond thrilled when I found out that she had returned to independent work, because that means that I can work with her again!
Eliza (Brock) Marcum
Eliza Brock Software
Holly can do anything. She helped me transform a complex, large-scale org chart into a design that was visually impressive, easy to navigate, and perfectly balanced between detail and clarity.
Elizabeth Rouze
Staff Software Engineer, HCA Healthcare
TESTIMONIALS
Co-creation at its best.
Trusted by startup founders, creative agencies, and corporate enterprises.
She helped us get out of our own way and focus on what actually matters: solving our customers’ problems.
After five years of layering on features, our UX was beginning to suffer. Interfaces that were once simple and elegant were starting feel complex, and users were struggling to discover features. So, we sought out someone with a fresh set of eyes who could collaborate with us to right the ship without disrupting our users too much.
Holly brought her depth of experience designing data-intense applications to the task, but more importantly a willingness to slot in to our way of building (rather than imposing a rigid process).
After our first few meetings, she already felt like a part of the team. Making change is difficult, and the biggest barrier is usually human ego. Holly’s not afraid to challenge your assumptions and past decisions, but does so with a spirit of humility and winsomeness.
Derrick Reimer
Founder, SavvyCal
Holly understands the unique needs of complex and data-heavy applications. As we built and enhanced our technical tools for supporting enterprise-scale data integrations, she always made sure we had help distilling the complexity of our tools into clean, intuitive UIs that continue to be praised by end users 5 years later.
Grayson Dubois
Consulting Information Technology Architect,
HCA Healthcare
Holly has been a great asset for us on various projects. A situation that stands out was when we tried hiring someone for our logo and weren’t happy with any of the outcomes. Holly stepped in and quickly elevated the design. She understood what we were going for, listened to our input carefully, and gave us a logo we’re proud to use. From start to finish, she’s always a pleasure to work with and fits seamlessly into any workflow. She’s a true collaborator, and I highly recommend her.
Ryan Hamblin
Co-founder, Brainstem Digital
Holly is an entrepreneur, so I know she understands the challenges we face. She's 8 hours away from our business, and we could hire a local designer. However, she came highly recommended by our developer. After trusting her design to bring our site from idea to launch, there is no one I trust more to get the job done. She has excellent communication skills and always exceeds expectations.
Lori Brannock
Founder, Merch Colony
When I was running Eliza Brock Software, Holly was our go-to designer for both our own needs and for our clients. I was beyond thrilled when I found out that she had returned to independent work, because that means that I can work with her again!
Eliza (Brock) Marcum
Eliza Brock Software
Holly can do anything. She helped me transform a complex, large-scale org chart into a design that was visually impressive, easy to navigate, and perfectly balanced between detail and clarity.
Elizabeth Rouze
Staff Software Engineer, HCA Healthcare
TESTIMONIALS
Co-creation at its best.
Trusted by startup founders, creative agencies,
and corporate enterprises.
She helped us get out of our own way and focus on what actually matters: solving our customers’ problems.
After five years of layering on features, our UX was beginning to suffer. Interfaces that were once simple and elegant were starting feel complex, and users were struggling to discover features. So, we sought out someone with a fresh set of eyes who could collaborate with us to right the ship without disrupting our users too much.
Holly brought her depth of experience designing data-intense applications to the task, but more importantly a willingness to slot in to our way of building (rather than imposing a rigid process).
After our first few meetings, she already felt like a part of the team. Making change is difficult, and the biggest barrier is usually human ego. Holly’s not afraid to challenge your assumptions and past decisions, but does so with a spirit of humility and winsomeness.
Derrick Reimer
Founder, SavvyCal
Holly understands the unique needs of complex and data-heavy applications. As we built and enhanced our technical tools for supporting enterprise-scale data integrations, she always made sure we had help distilling the complexity of our tools into clean, intuitive UIs that continue to be praised by end users 5 years later.
Grayson Dubois
Consulting Information Technology Architect,
HCA Healthcare
Holly has been a great asset for us on various projects. A situation that stands out was when we tried hiring someone for our logo and weren’t happy with any of the outcomes. Holly stepped in and quickly elevated the design. She understood what we were going for, listened to our input carefully, and gave us a logo we’re proud to use. From start to finish, she’s always a pleasure to work with and fits seamlessly into any workflow. She’s a true collaborator, and I highly recommend her.
Ryan Hamblin
Co-founder, Brainstem Digital
Holly is an entrepreneur, so I know she understands the challenges we face. She's 8 hours away from our business, and we could hire a local designer. However, she came highly recommended by our developer. After trusting her design to bring our site from idea to launch, there is no one I trust more to get the job done. She has excellent communication skills and always exceeds expectations.
Lori Brannock
Founder, Merch Colony
When I was running Eliza Brock Software, Holly was our go-to designer for both our own needs and for our clients. I was beyond thrilled when I found out that she had returned to independent work, because that means that I can work with her again!
Eliza (Brock) Marcum
Eliza Brock Software
Holly can do anything. She helped me transform a complex, large-scale org chart into a design that was visually impressive, easy to navigate, and perfectly balanced between detail and clarity.
Elizabeth Rouze
Staff Software Engineer, HCA Healthcare
UNLOCK CASE STUDIES
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UNLOCK CASE STUDIES
Howdy, future partner. 👋
Use the secret emoji combo to unlock the private case studies.
Tap the emojis in the correct order.
UNLOCK CASE STUDIES
Howdy, future partner. 👋
Trusted by startup founders, creative agencies,
and corporate enterprises.
Tap the emojis in the correct order.
SERVICES
Ship with clarity.
Ship with clarity.
Together, we'll chart a course from where you are.
Together, we'll chart a course from where you are.
PLANNING & BUILDING
Roadmapping Workshop
Explore your product idea, strategy, and team structure in a one-on-one working session.
Together, we’ll map out a clear step-by-step action plan to take your idea from zero to launch.
PLANNING & BUILDING
Roadmapping Workshop
Explore your product idea, strategy, and team structure in a one-on-one working session.
Together, we’ll map out a clear step-by-step action plan to take your idea from zero to launch.
PLANNING & BUILDING
Roadmapping Workshop
Explore your product idea, strategy, and team structure in a one-on-one working session.
Together, we’ll map out a clear step-by-step action plan to take your idea from zero to launch.
PLANNING & BUILDING
0 -> 1 MVP
Turn your idea into a usable, testable product.
I help early-stage teams launch minimal viable products fast to learn from real users and make confident decisions.
PLANNING & BUILDING
0 -> 1 MVP
Turn your idea into a usable, testable product.
I help early-stage teams launch minimal viable products fast to learn from real users and make confident decisions.
PLANNING & BUILDING
0 -> 1 MVP
Turn your idea into a usable, testable product.
I help early-stage teams launch minimal viable products fast to learn from real users and make confident decisions.
BRANDING & POSITIONING
Identity & Brand Design
Not just a logo—branding with taste, clarity, and a story worth telling.
Ideal for aligning your brand with the product you're building.
BRANDING & POSITIONING
Identity & Brand Design
Not just a logo—branding with taste, clarity, and a story worth telling.
Ideal for aligning your brand with the product you're building.
BRANDING & POSITIONING
Identity & Brand Design
Not just a logo—branding with taste, clarity, and a story worth telling.
Ideal for aligning your brand with the product you're building.
BRANDING & POSITIONING
Landing Page Design
Clear, effective positioning is the foundation of any page that’s built to convert.
I design landing and marketing pages with strategies tailored to your stage, audience, and brand, helping you align your message and move the right people to act.
BRANDING & POSITIONING
Landing Page Design
Clear, effective positioning is the foundation of any page that’s built to convert.
I design landing and marketing pages with strategies tailored to your stage, audience, and brand, helping you align your message and move the right people to act.
BRANDING & POSITIONING
Landing Page Design
Clear, effective positioning is the foundation of any page that’s built to convert.
I design landing and marketing pages with strategies tailored to your stage, audience, and brand, helping you align your message and move the right people to act.
REFINING & GROWING
UX Audit
A deep dive into the current state of your product's user experience.
I identify usability issues, reveal blind spots, and offer actionable improvements prioritized by effort and impact, from low-effort fixes to deeper structural changes.
REFINING & GROWING
UX Audit
A deep dive into the current state of your product's user experience.
I identify usability issues, reveal blind spots, and offer actionable improvements prioritized by effort and impact, from low-effort fixes to deeper structural changes.
REFINING & GROWING
UX Audit
A deep dive into the current state of your product's user experience.
I identify usability issues, reveal blind spots, and offer actionable improvements prioritized by effort and impact, from low-effort fixes to deeper structural changes.
REFINING & GROWING
Design Rescues
Left with a design that doesn't feel right?
I step in to fix rushed, abandoned, or misaligned work to get your product experience back on course.
REFINING & GROWING
Design Rescues
Left with a design that doesn't feel right?
I step in to fix rushed, abandoned, or misaligned work to get your product experience back on course.
REFINING & GROWING
Design Rescues
Left with a design that doesn't feel right?
I step in to fix rushed, abandoned, or misaligned work to get your product experience back on course.
REFINING & GROWING
Design Partnerships
For teams who need ongoing product design support without hiring full-time.
I work as a hands-on collaborator to guide strategy, UX, and product direction through launches and iterations, with ongoing support once the foundation is in place.
REFINING & GROWING
Design Partnerships
For teams who need ongoing product design support without hiring full-time.
I work as a hands-on collaborator to guide strategy, UX, and product direction through launches and iterations, with ongoing support once the foundation is in place.
REFINING & GROWING
Design Partnerships
For teams who need ongoing product design support without hiring full-time.
I work as a hands-on collaborator to guide strategy, UX, and product direction through launches and iterations, with ongoing support once the foundation is in place.
Frequently Asked Questions
Frequently Asked Questions
Which design tools do you use?
Most of my product design work happens in Figma. Web design is typically built in Framer, unless I’m handing it off to a developer, in which case the design stays in Figma. For branding, I use Illustrator.
Do you offer development?
I don’t offer full-stack development, but I do build websites in Framer when it’s the right fit. For custom builds and when designing apps, I typically partner with developers and stay involved through handoff and implementation, often providing design QA to make sure the final product matches the vision.
Can you collaborate with our in-house team?
Absolutely. I work best as an embedded partner, collaborating closely with in-house teams. I can adapt to existing workflows or help shape new ones, depending on what the project needs.
What happens if my project changes midway?
No problem. If the direction shifts, we’ll formally update the statement of work (SOW) to reflect new priorities and keep things running smoothly.
What's your pricing structure?
I work on a flat weekly retainer for ongoing product design work, so we can focus on momentum—not micromanaging hours or revisions. For fixed-scope projects like the Roadmapping Workshop, UX Audits, Landing Page Designs, or Identity Design & Branding, I offer custom per-project pricing based on your goals, timeline, and stage. We’ll define what success looks like and price accordingly.
What's your availability?
I’m generally available in Slack throughout the week, with Zoom or in-person meetings. I prefer to align on clear milestones up front so we can stay focused on progress instead of time spent.
Which design tools do you use?
Most of my product design work happens in Figma. Web design is typically built in Framer, unless I’m handing it off to a developer, in which case the design stays in Figma. For branding, I use Illustrator.
Do you offer development?
I don’t offer full-stack development, but I do build websites in Framer when it’s the right fit. For custom builds and when designing apps, I typically partner with developers and stay involved through handoff and implementation, often providing design QA to make sure the final product matches the vision.
Can you collaborate with our in-house team?
Absolutely. I work best as an embedded partner, collaborating closely with in-house teams. I can adapt to existing workflows or help shape new ones, depending on what the project needs.
What happens if my project changes midway?
No problem. If the direction shifts, we’ll formally update the statement of work (SOW) to reflect new priorities and keep things running smoothly.
What's your pricing structure?
I work on a flat weekly retainer for ongoing product design work, so we can focus on momentum—not micromanaging hours or revisions. For fixed-scope projects like the Roadmapping Workshop, UX Audits, Landing Page Designs, or Identity Design & Branding, I offer custom per-project pricing based on your goals, timeline, and stage. We’ll define what success looks like and price accordingly.
What's your availability?
I’m generally available in Slack throughout the week, with Zoom or in-person meetings. I prefer to align on clear milestones up front so we can stay focused on progress instead of time spent.
Which design tools do you use?
Most of my product design work happens in Figma. Web design is typically built in Framer, unless I’m handing it off to a developer, in which case the design stays in Figma. For branding, I use Illustrator.
Do you offer development?
I don’t offer full-stack development, but I do build websites in Framer when it’s the right fit. For custom builds and when designing apps, I typically partner with developers and stay involved through handoff and implementation, often providing design QA to make sure the final product matches the vision.
Can you collaborate with our in-house team?
Absolutely. I work best as an embedded partner, collaborating closely with in-house teams. I can adapt to existing workflows or help shape new ones, depending on what the project needs.
What happens if my project changes midway?
No problem. If the direction shifts, we’ll formally update the statement of work (SOW) to reflect new priorities and keep things running smoothly.
What's your pricing structure?
I work on a flat weekly retainer for ongoing product design work, so we can focus on momentum—not micromanaging hours or revisions. For fixed-scope projects like the Roadmapping Workshop, UX Audits, Landing Page Designs, or Identity Design & Branding, I offer custom per-project pricing based on your goals, timeline, and stage. We’ll define what success looks like and price accordingly.
What's your availability?
I’m generally available in Slack throughout the week, with Zoom or in-person meetings. I prefer to align on clear milestones up front so we can stay focused on progress instead of time spent.
CONTACT
Let's connect!
Let's connect!
Whether you’re building from zero or fine-tuning for growth, let’s talk about where you are and what's next.
Whether you’re building from zero or fine-tuning for growth, let’s talk about where you are and what's next.
or email hello@hollystew.art
or email hello@hollystew.art
Availability is limited, with priority given to projects in healthcare, wellness, and productivity.
